In Common With
2023–2024
Honing the brand expression for contemporary lighting design studio In Common With involved a refreshed and enriched visual system and a new digital experience for their expansive library of lighting fixtures. The work involved distilling the identity into a sharp and efficient system that would enable product imagery and collection stories to come into focus as the brand assumes a sleek, technical neutrality. Further, systematizing brand collateral adds cohesion across communications as the company ushers in a new era of growth.
Brand System, Digital Design, E-Commerce
Sector: Design (Lighting)
Created in collaboration with Yuji Sakuma, Vanessa Saba, and Ben Wagner
Website Development: Baggy