SAIPUA
2015, 2022
Saipua, “Soap” in Finnish, is a family-run homestead and school in Esperance, New York. The Saipua floral design aesthetic inspired a cult following and an entire movement in arrangements rooted in a wild and untamed sensibility. The identity required a tone that would read as storied and evocative yet polished and organized in a way that could live in tension with the earthier character of the farm and its products. Quiet expanses of negative space and gilded typographic touches introduce a sense of restrained indulgence, foregrounding the tactile nature and sensory aspect of experiencing the fruits of the farm.
Brand Design, Art Direction, Printed Matter, Packaging, Digital Art Direction
Sector: Retail, Agriculture
Created in collaboration with Vanessa Saba
Product Photography by Adam Friedlander
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