INTO

Brand Expansion and Launch Strategy
Sector: Wellness-Tech
2022

Creative Direction: Mythology

Brand Identity: Studio Dumbar

INTO is a light module that emits chromatic light frequencies set to composed soundscapes for a multi-sensory, mind-stimulating experience.

For INTO, Mythology built upon the components of an identity created by Studio Dumbar with an expanded brand guide and strategic launch platform. The task involved getting both more granular and expansive, charting and further defining aspects of the visual identity and assigning rationale to specific touchpoints and use-cases. For brand color, a pivotal wayfinding device within the experience, the teams defined a structure premised upon color psychology to systematize its deployment, cohering the brand expression across digital, packaging, OOH, and the module experience.

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