J.CREW
2013
A playful app for J.Crew to promote their personal styling services, comprised of short-form interactive content sorted into styling stories. Users click to engage mini-editorials, activating video and animations coupled with style prompts and sartorial suggestions. This experience was created in partnership with Gin Lane.
Design, Art Direction
Interactive Styling App
Sector: Fashion
Creative Direction: Mythology
App Development: Gin Lane