J.CREW
2013
A playful app for J.Crew to promote their personal styling services, comprised of short-form interactive content sorted into styling stories. Users click to engage mini-editorials, activating video and animations coupled with style prompts and sartorial suggestions. This experience was created in partnership with Gin Lane.
Design, Art Direction
Interactive Styling App
Sector: Fashion
Creative Direction: Mythology
App Development: Gin Lane
![LisaHedge_JCrew_App_13.jpg](https://images.squarespace-cdn.com/content/v1/6023171c3d340f092d35488a/21383d4d-6147-45f0-9fe6-d67d64a1ee98/LisaHedge_JCrew_App_13.jpg)