TARGET
2012–2023
Setting a vision for an iconic retailer meant importantly, paying tribute to its legacy as a design-leader. Upon this premise, the teams devised a strategic platform and mapped out the architecture for how this vision would materialize as an omnichannel brand experience. We defined guiding principles and attributes that would inspire and shape creative, crafting compelling visual worlds to represent this strategy for evolution.
Earlier work for Target includes design and art direction for various style and home campaigns for print, digital, TV, and OOH media. Additionally, identity design contributions across various Target owned brands including Cat & Jack, Ava & Viv, and A New Day.
Design, Art Direction, Creative Direction
Sector: Retail Marketing
2023: Future Target (Mother NY)
2015–2018: Target Owned Brand Identities (Mythology)
2012–2013: Target Style & Home Campaigns (Mythology, Spring Studios)